A Seoul Retail Destination Finds Inspiration in the City’s Streets – Azure Magazine

Walter S. Timmons

As online spending continues to surge, Hyundai Department Store Group (once owned by the same family as the carmaker) is providing something that digital markets can’t: sensory experiences designed to entice.

On the third floor,
canary-yellow cubbies are
cut into walls of tufted
chrome, while skeletal
rails are suspended by a row of blue ribbons.

Commissioned to envision 9,552 square metres across three floors in the retailer’s new Seoul flagship, Toronto interior design firm Burdifilek set out to create what co-founder and creative director Diego Burdi describes as “the essence of interesting retail,” defined by a sense of exploration and discovery. The studio found its inspiration in the surrounding metropolis….

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