Best Towels On Amazon 2022

Walter S. Timmons

When it comes to the ultimate bathing experience, a soft and absorbent towel is practically a nonnegotiable. Sure, a powerful, high-pressure shower is certainly part of the equation, but if the towel in which you envelop yourself afterward is rough, unsightly or tattered, the whole experience will be lessened. That’s why you should never settle for subpar linens: Just like bed sheets, the best bath towels are a worthwhile investment—and the good news is, you can find many of them on Amazon.

While the retailer certainly isn’t the only place to buy towels (you can shop at dedicated linen brands like Parachute and Brooklinen, too), it is one of our favorite places to find these hard-to-shop-for linens. Buying and delivery from the retailer is easier than ever, especially if you have a Prime membership. Still, the most daunting part of the shopping process is combing through page after page of towels, attempting to determine which are top-notch and which are duds. To eliminate that step of the process, we did the hard work for you: We pored over thousands of options, then identified top-rated picks, which we judged by quality, customer reviews and overall value. Ahead, find our top picks for the very best towels on Amazon.

Best Overall Towels On Amazon

Plush Linens That Look As Luxe As They Feel

Material: 100% Turkish cotton | Size: 27 x 54 inches | Weight: 700 GSM

It’s hard to beat these Turkish-made towels, which are luxurious without the exorbitant price tag. At 700 GSM, they’re on the plusher side—the kind of linens you might find at a luxury resort or high-end spa. Plus, they come in dozens of colors, none of which are made using harmful dyes and chemicals. Even after three-plus years of use, one reviewer says these towels—which they consider “one of [their] best purchases regarding durability/price”—are “still like new.”

Best Budget Towels On Amazon

Eight 100% Cotton Linens At A Very Reasonable Price

Material: 100% ring spun cotton | Size: 27 x 54 inches | Weight: 600 GSM

With over 47,000 ratings, these towels are among the most popular on Amazon, and understandably so: They’re a great deal. For less than $30 (though some colors are more expensive), you get a set of eight towels made of 100% ring-spun cotton that get softer with each wash. One chuffed customer who was “not expecting much based off of the price” says they’re “beyond impressed” by the linens, so much so that they recommended the set to their best friend.

Most Popular Towels On Amazon

A Bestselling Set With Nearly 50,000 Ratings

Material: 100% Turkish cotton | Size: 27 x 54 inches | Weight: 600 GSM

This towel set—comprised of two bath towels, two hand towels and two washcloths—is Amazon’s bestseller, and it’s not hard to understand what all the fuss is about. Made of 100% Turkish cotton, the linens are Standard 100 by OEKO-Tex certified, meaning they’re free from hundreds of harmful substances. “These blew my expectations out of the water!!” writes one happy customer, adding, “These are incredibly absorbent and dry very quickly.” Choose from more than a dozen colors.

Best Organic Bath Towels On Amazon

An Eco-Friendly Option That’s Lofty And Absorbent

Materials: 100% organic cotton | Size: 30 x 56 inches |Weight: 700 GSM

Incredibly soft and plush, these organic towels would make a luxurious addition to any bathroom. They’re also certified by the Global Organic Textile Standard (GOTS), meaning the brand’s entire supply chain uses organic practices. In other words, they’re towels you can feel good about using—and that also happen to check all the boxes. “These towels are great quality, an excellent size, and very absorbent,” writes one customer. “They wash well, dry quickly and do not leave lint behind.” Choose from 10 different colors, ranging from blush pink to mineral green.

Best Extra Plush Towels On Amazon

Super Luxurious Linens That Could Double As A Weighted Blanket

Material: 100% Egyptian cotton | Size: 30 x 55 inches | Weight: 900 GSM

If you’re in the market for extra-plush towels that have some weight to them, look no further. Clocking in at 900 gsm, these linens are exceptionally soft and absorbent—just note that they don’t dry as quickly as more lightweight options. “These are high quality, very thick and heavy bath towels,” reads one glowing review. “The white set I bought have held up well after about 20 washes, showing no edge unraveling or fraying.” They also come in tons of colors and patterns—over 30, to be more precise.

Best Waffle Towels On Amazon

Vibrant Linens With A Unique Honeycomb Texture

Material: 100% cotton | Size: 30 x 52 inches | Weight: N/A

With their unique pocketed weave, waffle towels are known for being lightweight, fast-drying and absorbent—and these attractive, OEKO-TEX Standard 100-certified linens from Great Bay are no exception. One happy customers says these towels are “pretty close to perfection,” elaborating that they outperform “very high dollar towels that cost four times as much.” Just note that the linens may shed a decent amount of lint at first (reviewers say this issue goes away after a few washes).

Best Patterned Towels On Amazon

A Chic Towel Set From The Property Brothers

Material: 100% HygroCotton | Size: 30 x 54 inches | Weight: 580 GSM

Looking for something a little more colorful and statement-making? Consider these OEKO-TEX certified towels from Scott Living, a line by HGTV’s Property Brothers, Drew and Jonathan Scott. Choose between a handful of vibrant patterns, including striped and geometric, or opt for a solid color if you want something simpler. And expect serious softness. “They are softer than I anticipated and absorb very nicely,” writes one reviewer. If these are calling your name, don’t hesitate to hit purchase—a handful of colors and patterns are close to selling out.

Best Bath Sheets On Amazon

Extra Long Linens To Envelop Your Entire Body

Material: 100% ringspun cotton | Size: 35 x 70 inches | Weight: 600 GSM

The only difference between bath towels and bath sheets is the size—but that size can make a big, big difference in your overall bathing experience. Whereas the former generally measures around 30 x 56 inches, the latter are typically closer to 40 x 70 inches. (This particular brand’s sheets, at 35 x 70 inches each, are just slightly smaller.) On top of being extra big, these 100% cotton towels are plush and absorbent—plus, they come in 14 different colors to match a wide variety of bathroom aesthetics. One customer loves these linens so much, they “plan to replace every towel in the house with these, as finances allow.”

Best Beach Towels on Amazon

A Cheery Set Designed For Fun In The Sun

Material:  100% Ring Spun Cotton | Size: 32 x 62 inches | Weight: N/A

Of course, towels aren’t just for the bathroom. Whether you’re hanging poolside or embarking on a weekend beach getaway, it’s important to fill your linen closet with outdoor-friendly options, too. With a near-perfect score and the sought-after “Amazon’s Choice” badge, Kaufman’s soft cabana towels are summer must-have. Clocking in at 62 inches long and 32 inches wide, this towel is larger than your conventional bath towel, making it perfect for lounging poolside. One side features an ultra-absorbent ring-spun cotton—so you can quickly dry off after a swim—while the other has a luxe velour that’ll give you a plush surface to sit on. Comfort aside, the timeless cabana stripes will give your sunny setup a stylish touch.

Best Turkish Towel On Amazon

Lightweight But Highly Absorbent

Material: 100% Cotton| Size: 71 x 36 inches | Weight: 430 GSM

When it comes to lightweight towels, this Demmex option is a standout. GOTS and OEKO-TEX certified and crafted with organic Turkish cotton and dye, this oversized towel is prewashed to ensure it won’t shrink and is soft to the touch. Thanks to its size, the Demmex Turkish towel is a versatile option perfect for your bathroom, outdoor activities, the beach and more. It has over 3,000 five star reviews and most reviewers commented on its absorbency and softness.

Best Luxury Towels on Amazon

Spa-Quality For A Fraction Of The Cost

Material: 100% Cotton| Size: 54 x 27 inches | Weight: 600 GSM

With just shy of 8,000 5-star reviews, this White Classic 8-piece set is a total steal. The plush linens are purported to be incredibly soft and fluffy by reviewers, with one even noting that they reminded them “of the Ritz Carlton towels.” Now, that’s saying something.

Best Quick-Dry Towels on Amazon

A Fast-Drying, Durable Option

NY Loft Store Greenwich Collection 100% Cotton Quick Dry Bath Towel Set

Material: 100% Cotton | Size: 52 x 30 inches | Weight: 550 GSM

This set of four cotton towels isn’t just luxurious—they’re also quick drying so you always have access to a plush, fresh-smelling towel. They’re GOTEX certified, which means they don’t include harmful chemicals and they’re 20% off right now.

Material: 100% Cotton | Size: 71 x 37 inches | Weight: N/A

Available in a whopping 28 colors, this Turkish beach towel is a must. Not only is it lightweight, absorbent and soft, but it’s also made from organic cotton and can be used as a beach cover-up if need be. Right now, you can save nearly 30% on the towel thanks to Prime Day.

How We Chose The Best Bath Towels On Amazon

It’s easy to get overwhelmed while shopping for bath towels on Amazon—there are countless options, many of which look identical to one another, making it difficult to ascertain which are high-quality and which will fray after just a few washes. When evaluating the best bath towels, we identified all of the top-rated options, eliminating all of the linens that didn’t meet our standards. As we continued to narrow the field, we closely considered a few key factors:


While bath towels come in a wide range of materials and blends—microfiber, polyester and synthetic fabrics—100% cotton is considered the best, as it makes for durable and absorbent towels. All options on this list are made of cotton, and some, in fact, are made of Turkish and Egyptian cotton (these are the highest-quality varieties due to their relatively long fibers).


A towel’s weight is measured in grams per square meter (or “GSM”), and this number is what ultimately determines the linen’s overall absorbency. Standard bath towels typically range from 300 to 900 GSM, and the higher the number, the heavier and plusher the towel will feel. That being said, hefty towels also take longer to dry, which is why some users prefer linens with lower GSM.

OEKO-TEX Certification

A handful of the towels on this list are certified by OEKO-TEX, an association that recognizes brands whose products are free from harmful substances. It’s a quality that’s worth taking into account, particularly if you’re an eco-conscious consumer.

Which Brand Of Towels Is The Best?

Well, it depends. It’s no secret that the internet is packed with a lot of towel brands. Though the surplus of options may feel a tad overwhelming at first, it’s proof that shopping for towels isn’t a one-brand-fits-all situation. Instead, it’s important to hone in on the qualities you’re looking for. Make a list of what you want your towels to have and use that as a guide.Want a soft-yet-durable set that can last you years to come? We’re big fans of the offerings from Chakir and American Soft Linen. Anyone who prioritizes natural materials will find a lot to love about Pinzon’s organic cotton towels. And if you’re on a budget, look to a brand like Utopia to score a top-rated set of towels without breaking the bank. Trust us, there’s bound to be a brand that ticks off all of the boxes.

Are Expensive Towels Worth It?

Rather than focusing on brand name and price, look into the details. High-quality fibers like Turkish and Egyptian cotton are often the softest and most absorbent. Materials aside, a multi-ply construction and high GSM are indicative of a high-quality, durable, and absorbent towel. While expensive towels are often made with higher-quality materials, we recommend looking for deals and doing some research first. You might be able to find the same luxe features for less.

What Does GSM Mean And What GSM Is Best?

Short for grams per square meter, GSM is a metric used to determine a towel’s weight, or absorbency. In other words, the higher the GSM number, the heavier your towel is. Since most towels range from 300 to 900 GSM, understand what the best towel weight can be a little confusing. Most people prefer mid-to-heavyweight bath towels—ranging from 600 to 900 GSM—because they’re typically more absorbent. That said, towels with higher GSM values may take a longer time to dry, which isn’t ideal for a towel you want to throw in your beach or workout bag. If you’re looking for a lighter, quick-drying layer, you might want to consider a towel with 300 to 500 GSM.

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